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FOR IMMEDIATE RELEASE

LOUISVILLE TRIPLE CROWN OF RUNNINGSM AGAIN
WELCOMES NOVO NORDISK AS PRESENTING SPONSORR

Louisville, Kentucky (September 15, 2004) – In celebration of the 21tst running of the Louisville Triple Crown of RunningSM, race officials announced today the new and improved series is receiving continued support from last year’s Presenting Sponsor – Novo Nordisk. The series, officially named the Louisville Triple Crown of Running Presented by Novo Nordisk, represents three separate road races of varying distances. The 2005 race dates for the series: the Anthem 5K Fitness Classic (March 12), the Rodes City Run (March 26) and the Papa John’s 10 Miler/USA Men’s Ten Mile Championship (April 9).

Novo Nordisk is a focused health care company developing, manufacturing and marketing pharmaceutical products and services that make a significant difference to patients, the medical profession and society. The company is a world leader in diabetes care, committed to defeating diabetes by finding better methods of diabetes prevention, detection and treatment. They also offer products and services in areas such as haemostasis management, growth disorders and hormone replacement therapy.

“We’re excited to again sponsor the Louisville Triple Crown of Running in 2005,” said Robin Stanley, National Account Manager for Novo Nordisk. “This series of events features some of the most popular road races in the nation. With the new and improved series, we’re looking forward to a strong group of runners and walkers participating in the events and committing themselves to a healthy lifestyle.”

Runners interested in participating in the series or any of the individual races may register online at www.louisvilletriplecrown.com beginning today. In addition to the run/walk, each race features Kids Fun Runs, food, drinks, fun and excitement.

Additional in-kind sponsors of the Louisville Triple Crown of Running Presented by Novo Nordisk include The YMCA of Greater Louisville, Panera Bread, Wild Oats, Heine Brothers Coffee, Louisville Water Company, Jewish Hospital/Frazier Rehab Institute, Thrifty, Waste Management, Zip Express, and WHAS-11 TV.

All three races of the Louisville Triple Crown of Running Presented by Novo Nordisk benefit the Crusade for Children. In June 2004 the series donated $40,000 on behalf of its sponsors and participants to benefit this community’s children in need.

For registration, as well as additional information about the series and each individual race, please visit www.louisvilletriplecrown.com.